Cheshire East’s tourist and visitor rates are soon set to top £1bn a year, according to the latest economy figures.
Cheshire East’s visitor economy has increased by 3.2 per cent on the previous year’s figures – placing the total value of hospitality and visitor revenue at £921m. It means it is on target to reach £1 billion by 2020.
Employment in the borough’s visitor economy also continues to rise, with a further increase – in full time equivalents – to 11,557. As part of its visitor economy strategy, Cheshire East Council has a long-standing aspiration to help create a visitor economy worth £1bn by 2020.
Detailed analysis of the latest figures shows a 69.3 per cent increase in the value of the visitor economy to Cheshire East since 2009. Continuing investment in the borough’s heritage attractions at Tatton Park, Quarry Bank Mill and Jodrell Bank, could lead to a further boost in numbers as the projects develop, while Cheshire East Council will stage a second ‘Pride in the Park’ at Quen’s Park, Crewe (following the success of the first event at Tatton Park last year), which will boost visitor numbers still further.
